EP/36: The New Merch

Beyond the Merch Table with Terrible* Group’s Tersha Willis

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Music fans love their merch. How else do people know all the cool music you like if you’re not wearing the shirt? Merch has long been a way for fans to connect with artists and also a significant revenue stream for artists. When the pandemic hit concert revenue died and merch revenue died with it. In this episode we hear the story first hand from a company that makes their living selling merch and how they pivoted to survive. We also learn about what makes a great concert tee and what genre of music sells more merch than any other. 

Taking us through the merch revolution is Tersha Willis, co-founder of Terrible* Merch. Terrible* Merch is a full-service music merchandise and product management company that helps artists make more money from merchandise. ​​Tersha has a background in private equity, financial services and fashion. She’s an advocate for women in music, female founders and sustainability and s

Find Terrible* Merch at terrible.group and @terriblegrp. Connect with Tersha on LinkedIn and on Instagram @tersha_willis.

About TERSHA

Tersha Willis is a Goldsmith’s College Graduate with a background in private equity, financial services and fashion. She’s been named on the AIM Altpower100 Music List & has talked at BBC Introducing Live, SXSW, MIL & AIM Connected. She has been featured on the BBC and C4 as well as in Wallpaper Magazine, Vox and MusicAlly for her progressive views on merchandise and her uniquely artist focused work. Tersha is also an Advocate for Women in Music, Female Founders and Sustainability. She serves on advisory boards to drive change in those areas in both the UK and US.